“Non-profit is a tax status, not
a business model” This thinking allowed the Greater Twin Cities
United Way to adopt a donor-centric model that focuses on building
lasting relationships where it matters.
Donors are like meerkats, or at least, they should be. It’s hard to miss a meerkat standing at attention, watching, listening and actively participating in their surroundings. Your donors should be paying attention to your non-profit in the exact same way. This podcast explores how non-profits are creating an Opt-in culture with their donors to keep them engaged.