Deborah Gillis is the CEO of the Centre for Addiction and Mental
Health Foundation. Find out how she adapted her non-profit to help
those who need it most during a pandemic.
Donors are like meerkats, or at least, they should be. It’s hard to miss a meerkat standing at attention, watching, listening and actively participating in their surroundings. Your donors should be paying attention to your non-profit in the exact same way. This podcast explores how non-profits are creating an Opt-in culture with their donors to keep them engaged.